Wednesday, January 14, 2015

Advertising

My chosen career is advertising. I think about people thinking. There is a heavy amount of entertainment, mixed with what is supposed to be human truths, and telling people something about a product or service they didn't recognize before. "Cleaning services aren't because you're too busy, they're because you have the right to be lazy." 

Writers have to have a rich understanding of different points of view. When you have  competing points of view flashing like a two-way highway in your head, it hurts your head, and you find your head hurts less in a grey zone. The Grey Zone is nice. It's where manners were invented, for a reason. 

And the writer will often choose, "I don't know." 

But the thing is we CAN know. We can figure out how 2 + 2 = penguin. We hear the reverb of a swinging bell loudest when it's between the pendulum ends.

It's like someone tied a peice of rope from their toe to their lasts strand of hair on the back of their neck. They're telling you every inch if the rope, starting with the toe, but you can see the whole rope. It's orange. And you have to excuse yourself, because you can't connect with anyone. 












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